If we present nature through the prism of advertising, can we create a greater desire and empathy for it?

‘Our world has, until recently, been dominated by organic, living biomass (plants, bacteria, fungi, archaea, protists, and animals – including humans). But this will soon no longer be the case as human activity is overexploiting the Earth’s natural resources, creating a systemic imbalance; ‘We find that Earth is exactly at the crossover point; in the year 2020 (± 6), the anthropogenic mass (concrete, aggregates, bricks, asphalt, metals and ‘other’ components (wood used for paper and industry, glass and plastic), which has recently doubled roughly every 20 years, will surpass all global living biomass.’

Elhacham, E. et al. (2020) ‘Global human-made mass exceeds all living biomass’, Nature, 588(7838), pp. 442–444.
Available at: https://doi.org/10.1038/s41586-020-3010-5.